![]() So you pull out your phone and scroll through Facebook or Instagram and watch videos. You’re driving with your co-workers to a conference and they’re talking about work problems that you would rather not hear. ![]() ![]() Why are over 85% of Facebook videos being viewed without sound if most of those viewers aren’t hearing impaired? Many social media users are viewing content in situations where they don’t want the sound on. Here’s why… Captions Make for A Better User Experience Each one is a bit different but makes the same point: video content online must have captioning. So how do viewers stay engaged with silent video? Mostly through the different types of captioning closed captioning, subtitles, and open captions. The vast majority of videos on Facebook, for example, are watched without sound (85% of them in 2016 according to a study by Digiday). ![]() Today, that means captioning your videos. More than a third of all online activity is watching videos! So the goal is to make sure that your video content is being viewed and shared as much as possible. The use of video in every aspect of social media has exploded in the past few years.
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